Our Branding Process
Analysis And Research
Costack will complete a phase of analysis and research in which we will conduct interviews and review materials to create a basis for work moving forward.
Brand Strategy Development
We work together as a team to define a brand strategy, establishing what a business stands for, its purpose and values in simple, compelling terms.
Costack will create a new graphic identity for the client.
Once a single direction is chosen, Costack will move into design development where we will establish color, typography, and supporting graphic elements.
Costack will develop designs for representative applications, demonstrating the use of the identity. A final list will be agreed upon with the client. Potential applications include: Stationery: letterhead, envelope, business cards, note pad, ID Cards, folder, CD and CD Jacket, Email newsletter template, Desktop wallpaper